Jeff Jolly is partner and second in command of a company called Riser Media. They are a very successful marketing firm and because they are “right brained” creative types, I expect them to see the world differently. They do work for the Hollywood film and TV studios designing websites for some of the industry’s biggest hit movies. Jeff has given me lots of good advice on how to build my own firm so I have a lot of respect for his work.
We exchanged emails this morning and I noticed that he has for his title, “Storm Chaser.” He considers his role a problem solver for clients and removing road blocks for the people in his organization. I loved the title. For me, it conjures up an image of someone looking for problems to solve, tornadoes to unwind, and ways to make life more “sunny” for those who work for him.
Everyone is getting a new “C” title it seems. “Chief Talent Officer.” “Chief Strategy Officer.” Chief You-fill-in-the-blank Officer.” I have even seen a “Chief Remove Obstacles Officer.” But somehow, naming a Storm Chaser of the organization seemed like a genuine attempt by Jeff to communicate to his people that he is there to solve problems and remove obstacles for them. I like the title and consider “storm chasing” the role of a good consultant. I plan on doing some storm chasing of my own! Thanks for the inspiration Jeff!
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